Things Artists Should Know About Their Fans
Things Artists Should Know About Their Fans It’s vital to know all that you can about your fans so you can properly reach and engage with them. Therefore, it’s vital to have some form of business intelligence to keep track of them. That might seem like a big fancy word, but it’s really not. It’s jus
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How to Get More College Gigs
Colleges are an often overlooked, but they have a very profitable and rewarding fanbase that an artist can tap into. However, many artists write college venues off, because they think colleges just want cover artists or pop DJs. However, they might also think they won’t do well with the college crow
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Career Options
Career Options “Do what you love, and you’ll never work a day in your life.” -Tell people that you intend to work in the music industry and they will probably imagine that you have one of two goals in mind: rock star or record label mogul. While those are two potential options, the reality is that m
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Intro to Artists’ Recording Contacts
Intro to Artists’ Recording Contacts “Just because you’ve never done something before, doesn’t mean you won’t be good at it.” -To produce and distribute recorded music, a label must negotiate the acquisition of a variety of goods and services, all of which become part of the finished product. Among
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Record Production
Record Production “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist to repertoire, seeking a union of the performer and the material. An imaginative producer goes beyond this to devise ways of producing a good master even with mater
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Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist to repertoire, seeking a union of the performer and the material. An imaginative producer goes beyond this to devise ways of producing a good master ev
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Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist to repertoire, seeking a union of the performer and the material. An imaginative producer goes beyond this to devise ways of producing a good master ev
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Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist to repertoire, seeking a union of the performer and the material. An imaginative producer goes beyond this to devise ways of producing a good master ev
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Music in Advertising
Music in Advertising “On the other side of fear, we fly.” One of the first memorable uses of “commercial music” was the radio jingle, “Pepsi-Cola hits the spot/Twelve full ounces/That’s a lot.” The early jingles jangled, and the “jingle” label stayed on long after the maturation of first-generation
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Music in Television and Video
Music in Television and Video “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for performance rights), prime marketing vehicle, national stage for exposure, A&R (shows like Idol, The Voice) Pro’s and Con’s of artists on reality shows: Pros: Exposur
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Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for performance rights), prime marketing vehicle, national stage for exposure, A&R (shows like Idol, The Voice) Pro’s and Con’s of artists on reality shows:
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Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for performance rights), prime marketing vehicle, national stage for exposure, A&R (shows like Idol, The Voice) Pro’s and Con’s of artists on reality shows:
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Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for performance rights), prime marketing vehicle, national stage for exposure, A&R (shows like Idol, The Voice) Pro’s and Con’s of artists on reality shows:
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Music in Radio
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston One
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Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston One
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Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston One
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Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston One
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Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The top 10 largest markets: New York Los Angeles Chicago San Francisco Dallas – Ft. Worth Houston-Galveston Washington, DC Atlanta Philadelphia Boston One
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Record Label Marketing and Distribution
Record Label Marketing and Distribution “Stay open, always listen.” SWOT: “Strengths, Weakness, Opportunities and Threats” (chapter 14) -A diverse and effective plan of attack for marketing -Strengths: Does Artist have a successful history of radio airplay / loyal fan base through touring? -Weakness
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Major Labels Vs. Independent Labels
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evo
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Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evo
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Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evo
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Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evo
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Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits: Large advances, marketing budgets, radio promotion, **relationships** Radio Promo: Easy 100K per single Video Production 50K to 500K+ per video (evo
Read →Syllabus
SRT 101: Music Business I Professor Michael Guerriero michael.guerriero@NCC.edu Syllabus Course Overview: An in-depth look at the present state of the music industry. Topics include record labels, music publishing, professional songwriting, music demos, entertainment attorneys, copyright law, artist
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Music Licensing
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top of everything else, and how badly one goes about it!” –Ludwig van Beethoven Music
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Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top of everything else, and how badly one goes about it!” –Ludwig van Beethoven Music
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Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top of everything else, and how badly one goes about it!” –Ludwig van Beethoven Music
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Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top of everything else, and how badly one goes about it!” –Ludwig van Beethoven Music
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Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return as much as he needs. As it is, one has to be half a merchant on top of everything else, and how badly one goes about it!” –Ludwig van Beethoven Music
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Music Copyrights
Music Copyrights (Chapter 4) “Always know your intention.” -Songwriters, recording artists, music producers, performers, and almost all others in the music industry care about copyright. As much as anything else, it provides the statutory structure that enables creative in ALL aspects of the busines
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Music Publishing Continued
Music Publishing Continued (Chapter 6) “Never sign a contract without an entertainment attorney you trust.” Draft Contract (page 102) -1.0 Appointment is the “writer” who works exclusively for the Publisher. -2.0 Term is the number of years with options for publisher. -Notice the # of commercially r
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Music Publishing
“On the other side of fear, we fly.” -Decades ago, music publishers made a living by printing copies of sheet music and placing them in local music stores or “five and dime” for sale to the public. -Today, of course few families spend their evenings singing songs around a piano, and the business of
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Black History Month
Black History Month The contribution of African Americans in the music business “Motown Music is music for everyone, it’s music for everyone.” –Berry Gordy Berry Gordy and Motown Berry Gordy III (known professionally as Berry Gordy Jr., born November 28, 1929) is an American record executive, record
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Professional Songwriting
“It all comes down to feeling.” QUALITIES OF A GREAT SONG -Reliability/Message -Catchiness -Melody (Contour) -Progression (Chords) -Originality/Uniqueness -Lyrics [Imagery, word selection, alliteration, rhyme scheme -Form Appeal (Universality), -Tells A Story, "Singability” -Memorability -Dynamic St
Read →Record Labels and Structure
Record Labels and Structure “Wherever you are, always do your best.” UPDATE: Big win for songwriters! http://www.musicweek.com/publishing/read/biz-hails-increased-us-streaming-rates-for-songwriters-and-publishers/071258 Major Labels Structure (chapter 11) -Why a major label? -Benefits: Large advance
Read →The Music Industry: The past, the future and NOW!
The Music Industry: The past, the future and NOW! “Comparison is the thief of joy” –Theodore Roosevelt / Carol Bayer Sager with Oprah The Digital Evolution So what happened? -1980’s Philips and Sony collaborate and develop the CD -1990’s Reissuing of all old catalogs (replacing collections of vinyl
Read →How To Market but NOT Spam Your Work
Spamming your work just isn’t the way to go. One thing that you want to achieve in promoting your music is having self-confidence. By being calm and in control, you are going to by default appear professional and have more as yourself.
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How to Promote Your Music Video
How to Promote Your Music Video A visual is essential to your brand. This could be a 30-second Instagram video, or a full-out feature music video. Just because music TV may not play videos just doesn’t mean you should! Social media and fans have pretty much conclusively said that a video, in some fo
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Artist Website Tips
Artist Website Tips Your website is incredibly important, even in the age of social media, having a website is essential. While an EPK or social media will get people to know about you, the website is almost the long-form version. It’s where you can go into detail about your career, as well as sell
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How to Get Your Tracks Noticed
Getting your tracks noticed by prominent DJs and record labels is one of the hardest things to do for any aspiring producer. With so much musical competition around these days, times are tough even for the most talented of producers. Sometimes success can be down to complete luck, other times it can
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