Career Options “Do what you love, and you’ll never work a day in your life.” -Tell people that you intend to work in the music industry and they will...
Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist t...
Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for per...
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The...
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits...
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return...
Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist t...
Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for per...
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The...
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits...
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return...
Record Production (Chapter 13) “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist t...
Music in Television and Video (chapter 20) “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for per...
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The...
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits...
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return...
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The...
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits...
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return...
Intro to Artists’ Recording Contacts “Just because you’ve never done something before, doesn’t mean you won’t be good at it.” -To produce and distribu...
Record Production “Your potential output is limitless, allow the energy to flow.” A producer’s number what challenge is matching artist to repertoire,...
Music in Advertising “On the other side of fear, we fly.” One of the first memorable uses of “commercial music” was the radio jingle, “Pepsi-Cola hits...
Music in Television and Video “Keep your eyes open” TV has grown as music industry has shrunk TV=key income source (via licensing for performance righ...
Music in Radio “Keep creating” Terrestrial Radio -There are 268 radio markets in the United States. -Market rank is dependent on audience reach. -The...
Record Label Marketing and Distribution “Stay open, always listen.” SWOT: “Strengths, Weakness, Opportunities and Threats” (chapter 14) -A diverse and...
Major Labels Vs. Independent Labels “Failure isn’t failing, failure is never trying.” Major Labels Structure (Chapter 11) -Why a major label? Benefits...
SRT 101: Music Business I Professor Michael Guerriero michael.guerriero@NCC.edu Syllabus Course Overview: An in-depth look at the present state of the...
Music Licensing (Chapter 7) “There should be a single Art Exchange in the world to which the artist would simply send his works and be given in return...
Music Copyrights (Chapter 4) “Always know your intention.” -Songwriters, recording artists, music producers, performers, and almost all others in the...
Music Publishing Continued (Chapter 6) “Never sign a contract without an entertainment attorney you trust.” Draft Contract (page 102) -1.0 Appointment...
“On the other side of fear, we fly.” -Decades ago, music publishers made a living by printing copies of sheet music and placing them in local music st...
Black History Month The contribution of African Americans in the music business “Motown Music is music for everyone, it’s music for everyone.” –Berry...
“It all comes down to feeling.” QUALITIES OF A GREAT SONG -Reliability/Message -Catchiness -Melody (Contour) -Progression (Chords) -Originality/Unique...
Record Labels and Structure “Wherever you are, always do your best.” UPDATE: Big win for songwriters! http://www.musicweek.com/publishing/read/biz-hai...
The Music Industry: The past, the future and NOW! “Comparison is the thief of joy” –Theodore Roosevelt / Carol Bayer Sager with Oprah The Digital Evol...