Uploading is the last step before release - and the one where small mistakes cause big delays. This chapter walks through choosing a distributor and getting a release delivered correctly.
Choosing a distributor
Streaming services and stores do not usually accept uploads directly from artists; a distributor delivers your music for you. Compare:
- Cost - annual fee, per-release fee, or a percentage of income.
- Income share - what percentage you keep.
- Splits - whether it can automatically pay collaborators their share.
- Extras - publishing administration, YouTube Content ID, cover licensing, playlist pitching, marketing support.
- Payments and reporting - how often, how detailed, and minimum payout thresholds.
- Ownership - make sure you keep your masters.
- Leaving - what happens to your releases if you stop paying or switch distributor.
The upload checklist
- Audio - final masters in the required format (usually WAV, 16- or 24-bit, 44.1 kHz or higher), one file per track, with correct track order.
- Artwork - 3000 x 3000 pixels, meeting store rules.
- Metadata - titles, artists, featured artists, versions, writers, producers, genre, language, explicit flags, copyright lines.
- Codes - ISRCs for each track (or let the distributor assign them), UPC for the release.
- Release date - set well in advance.
- Territories and stores - usually worldwide, all stores, unless you have a reason to restrict.
- Lyrics - if supported.
- Splits - collaborators and percentages, if the distributor pays them.
- Clearances - any cover licences, sample clearances and beat licences in place.
Lead times
- Upload at least three to four weeks before release - more for important releases.
- That leaves time for review, store delivery, playlist pitching (at least seven days before release on Spotify) and pre-save campaigns.
- Some platforms take longer to process than others.
After uploading
- Claim your artist profiles on the streaming platforms and set up their artist tools.
- Check your release in each store once it goes live - artwork, metadata, track order, explicit flags.
- Set up pre-saves and smart links that point to every platform.
- Pitch to editorial playlists.
Getting paid
Streaming income usually reaches your distributor two to three months after the streams happen. Check your statements regularly. Remember that the distributor collects master income only - publishing royalties come through your PRO and mechanical collection or publishing administrator.
When things go wrong
- Rejected release - usually artwork or metadata. Fix and resubmit.
- Wrong artist profile - contact your distributor to have it moved.
- Delays - another reason to upload early.
- Takedowns or claims - respond through your distributor with your licences and agreements ready.
Do this now
- Compare three distributors against the list above.
- Prepare a complete upload package for your next release, ticking every point on the checklist.
- Claim your artist profile on two streaming platforms.